Birds Eye has unveiled a £6m marketing strategy which will see the brand move away from a masterbrand approach to more product-focused. It's good to eat vegetables, so we make vegetables good to eat. Our Products · Contact · Birds Eye Steamfresh Veggie · New From Birdseye. Birds Eye uses Australian grown potatoes that are cut, specially prepared, then quickly frozen to ensure the finest quality and flavour is delivered every time. You could make all sorts of healthy and delicious fish meals with our quality ingredients, from our succulent haddock fillet to our steamed fish products. About Customers of Birds Eye. Only the best for the Captain's table Discover our fish range. The UK's Most Customer Inspired Brands By C Space. For those evenings during the week where you fancy something a bit more special, look no further than our Inspirations range. Parsippany, New JerseyUSA. June Learn how and when to remove this template message.